When you are called upon to write website updates all day long ones creativity is sometimes lacking. This is where a book that arrived on my desk today comes in handy. A few weeks ago I was going through a creative dry spell and did what most people do – started searching on google. I found a this book, Phrases that Sell, by accident. Only seeing a few pages of the book I was intrigued. Managing the business development center for a auto dealership group I figured this would be a great reference book to have in our office.
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The book is laid out in a very orderly way and is easy to use. Following are a few examples:
Chapter 3 – Descriptive Qualities/Products and Services, under the section “Credibility” here are a few idea starters:
- A proven leader
- Proudly made in the U.S.A.
- The proven name in _____
- Trust our experience
- Find out why our customers return again and again
How about a few under the section “Fun, Fun, Fun”:
- Looking for a big thrill?
- Pleasure beyond expectation
- Get the most out of life
These may not be ground breaking . . . but they work. And the point is to be able to spur your creativity. Now that I have this book I can throw away my folder of direct mail that I’ve been saving to look at for word tracks. This book makes marketing phrase creativity a lot easier!
