With the new year just a few days away the lists are already starting to take over blogs and news websites. There was one that especially caught my eye from inc.com – “The 5 Hardest Jobs to Fill in 2012”
I was pleasantly surprised to see that the job I do and have done for the past 8 1/2 years is in the top five: Marketing
“I’m not talking about old-school marketing communications. Companies are looking for expert online marketers who know how to create a buzz of inbound marketing or viral traffic through the web, social media, and content discovery. Writing a good press release just doesn’t cut it anymore, as everyone is looking for the savvy online marketing professional who understands how the current state of the web operates and knows how to make it work to their benefit.”
Not only have I been full time employed doing inbound marketing but I’ve been doing it in an extremely difficult and competitive market – automotive.
Perhaps I am under paid (don’t we all think that we are) and it’s time to market myself to the business owner and get a big fat raise or at least a company car!