Uncategorized, Website Design

Schema For Photographers

schema-imageAs a photographer I want my work found by potential clients and I want my online images as protected as possible.  So anything I can do to identify my images as mine is helpful.  Almost 9 months ago Google and Bing announced they were going to recognize Schema.org as the official microdata format.  Since then I have been using this successfully on product websites and using it for specifying local businesses.  However, I have had a hard time getting a good example of how to apply this to a photograph.  On the schema.org website under CreativeWork they give examples for MP3’s, movies and books but when I click on the link for photograph – no examples.  I also did a few searches like “schema for photographers” or “photography schema examples” and found nothing useful.  I have decided to test a few uses of schema.org myself and see if it helps me.  The few things that I want to identify are:

  • Image – anything that can get my image to show up on the search engines is great.  It appears that the img html tag is not always enough.
  • copyrightHolder – I want the internet to know that this image belongs to me.  Hopefully in the future this will help keep people from stealing my images.
  • creator – this is more for marketing than copyrightHolder and a little for ego.  If someone searches for my name it would be fantastic if a huge collection of images shows up.  This will help establish me as a professional and hopefully get me more paying photography jobs.

I don’t want to include all the info and junk up my website post so I wanted to keep some of the information hidden but still allow the search engines to read it.  Here is the format that I came up with that seems to work.  It will be interesting to see what this does to my rankings, especially in the image search, and how it will be used in the future.

<div itemscope itemtype=http://schema.org/Photograph>
<img itemprop="image" src="picture.jpg" />
<meta itemprop="creator" content="David Defoe"><meta itemprop="copyrightHolder" content="Defoe Photography"><meta itemprop="copyrightYear" content="2012">
</div>

5 comments

  1. Hi David,
    I am considering implementing Schema in my photography website. Thanks for the blog. It filled in the huge gaps that schema.org missed out! Did you find it helped you’re rankings?

    1. Dan – thanks for the comment. I did see some great results from adding Schema to my site. There was a slight boost in organic rankings. So of this boost got diminished (it seems) with the last Google algorithm update. The big boost was within the image search. For a photographer I believe that this is HUGE. I know from watching my daughters activities as she was preparing for her wedding (last year) she did a LOT of image searching. The more that brides see you images when looking at wedding picture examples, the more contacts you will get, the more business you will book.

      Note: I also suggest looking at both Analytics and Webmaster Tools reports. I was surprised to find out that “wedding cakes” has huge volume in image search. I then optimized a few images by using descriptive image file names, relevant title and alt tags, and schema markup. I was able to get a lot of wedding cake images into the top Google image search results really fast.

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