I was reading yesterday about the latest Google update and today I see a short video from Matt Cutts. Both the article and the video mentioned that Google cares about quality or great content. I truly believe in white hat SEO practices and they do work in the long term. But there are always those frustrating times that just seem so obvious that I can’t believe that Google doesn’t catch it.
Case in point. I’m signed into Google using a computer that lets them know I’m in Bay City, MI. I did a search for “Toyota Dealer Midland MI” and my 6th organic listing is Metro Toyota. Metro Toyota is located in Kalamazoo MI which is a 2 1/2 hour drive from Midland. There are two Toyota Dealers that are both located less than 30 minutes from Midland and they both show up in the top results. That is as it should be. But a dealer that is 2 1/2 hours away? Come on.
Near the bottom of the second page of results I start to see some dealers that are closer than Kalamazoo. The first one that appears is in Ann Arbor which is about 1 3/4 hours away from Midland. I keep going and get to another dealer that is 1 1/2 hour away. Four pages in I’ve passed a Jeep, Chevrolet and Buick dealer and then I get a listing for a Toyota Dealer in Meadville, PA – really? Just because the site mentions on a staff page that a sales person attended college at Northwood in Midland, MI it gets ranked above a Michigan dealerships website. I keep going. I even pass a domain that is for sale but still no more Michigan Toyota dealers. Until I get to page six. Then I get another Toyota dealer that is only 1 hour away from Midland, MI.
So is this a case where all the car dealer website providers are just doing a really lousy job with SEO? Or is it that Google is doing a really lousy job of sorting out their massive amounts of data so that they know how far a store (in this case car dealership) is away from a city. Makes me scratch my head.
Now it will be interesting to see how well this blog posts ranks for Toyota Dealer Midland MI in a few weeks!