Yesterday I was watching a webinar on best online marketing practices. Every once and a while there is something that really confounds me. The person giving the webinar mentioned that using an 800 number in your emails is a spam trigger. I use toll-free numbers for everything. My assumption is that customers like it because they don’t have to pay for a long distance call.
Perhaps my thinking about toll-free numbers is antiquated with so many people not having a land line and mostly calling from cell phones. But a spam filter? Really? I realize that companies use toll-free numbers so it will mark your email as business related. But I am very careful to make sure that the email marketing that the company I work for only sends email to people who have requested products or service from us.
After the webinar I wanted more proof. A quick search from Google let me know that this is indeed fact. With all the research I do on online marketing trends and best practices how did I miss this one?
So now it’s time to edit all of the company templates and remove the toll-free numbers. What a pain but we’ll see if we get less reports of people not getting the email they requested – especially through gmail and yahoo mail.