blog, Uncategorized, Web Marketing

Schema for Car Dealerships

20140425-auto-dealer-schema-test
I’ve blogged a few times about using the schema.org standard for car dealerships websites.  Today when I was doing some competitive research I found a website with schema markup.   Just to prove this wasn’t a fluke I did a search for more cars from this automotive vendor.  What I found was all of the sites had the markup – nice!  It appears that Elead Digital now has the product markup incorporated into their platform.  In looking at the source code the websites “Copyright © 2014 by by Elead Digital” appeared to be on the DealerOn platform. So I then did a search for DealerOn powered websites and looked at a few. Yep, they all have the schema markup in their inventory pages.  Now that one vendor has done it I’m sure the others are going to follow soon.