blog, Uncategorized, Web Marketing

Checklist For Launching A New Website

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We had been working for months with a CMS provider to get a new website running for one of the car dealerships I work for. Late Thursday afternoon the site went live. Getting to work on Friday morning I realized that there was a lot to get done for tracking/reporting the sites performance. It had been several years since I did a major website switchover like this one. We decided to put the website on a new domain (I’m not going to go into the many reasons for doing so here) so we would be capturing good data from the start. As I sat down at my desk I tried to think of all the things I needed to do and realized I didn’t have a checklist. As I did a few things I remembered a few more that needed to be done. So here is a starter list of things to check for when starting a new site.

Google Analytics:

  • Install the advanced analytics code and verify.
  • Setup a filter(s) to exclude the companies WAN IP address.
  • Setup Goals and assign a value to each.
  • Setup Custom Reports.
  • Create custom Dashboards and setup weekly email to key managers.

Google Webmaster Tools:

  • Create domain within Webmaster Tools after Analytics is setup (that way the analytics code is used to verify domain).
  • Submit XML sitemap.
  • Go into Google Analytics and link accounts.

The list looks small when looking at it here but it took an entire day to get setup.