blog, Uncategorized, Web Marketing

2015 Camry Webpage

For 2015 Toyota completely redesigned the Camry.  Labadie had just gotten their first one on the lot.  I was about to create some banner ads and upload them to Adwords when I realized that a landing page was never created.  So the gathering of information for the landing page begun. Creating a landing page isn’t hard, I’ve been creating these things for (holy crap just realized) 20 years.  The problem is that the CMS (content management system) that the Toyota dealership uses is very limited.  There is so much information about any one vehicle and trying not to make a…

blog, Uncategorized, Web Marketing

Car Dealer Rich Snippets

I have written two posts about rich snippets or schma for car dealerships (http://defoenet.com/2013/08/why-use-schema-for-products/ , http://defoenet.com/2013/12/schema-car-dealerships/).  Today there is a great post from Search Engine Land titled Google Tests Product Images Within Organic Listings.  As I get ready to switch the CMS that one of our dealership websites is on it has me once again wishing that there was a website provider in this industry that included rich snippets within the inventory pages code.  Perhaps the new CMS provider will give me the tools to be able to include my own code to make this possible . . . but I’m…

blog, Uncategorized, Web Marketing

Spam Triggers

Yesterday I was watching a webinar on best online marketing practices.  Every once and a while there is something that really confounds me.  The person giving the webinar mentioned that using an 800 number in your emails is a spam trigger.  I use toll-free numbers for everything.  My assumption is that customers like it because they don’t have to pay for a long distance call. Perhaps my thinking about toll-free numbers is antiquated with so many people not having a land line and mostly calling from cell phones.  But a spam filter?  Really?  I realize that companies use toll-free numbers…