My experience with auto dealers is that they typically don’t ask for help with their marketing strategy. This is a major issue because this should be the #1 area. Without a clearly defined marketing strategy everything becomes disconnected and more of a shotgun method (shoot it out there and you’re bound to hit something).
It’s been a year since I had to change the CMS for two car dealerships. Now it appears that I’ll be doing it again. Not a fun journey.
Automotive SEO content provided by the industry CMS providers has bothered me for years. It became especially bothersome this year.
For 2015 Toyota completely redesigned the Camry. Labadie had just gotten their first one on the lot. I was about to create some banner ads and upload them to Adwords when I realized that a landing page was never created. So the gathering of information for the landing page begun. Creating a landing page isn’t hard, I’ve been creating these things for (holy crap just realized) 20 years. The problem is that the CMS (content management system) that the Toyota dealership uses is very limited. There is so much information about any one vehicle and trying not to make a…
I had been working for months with a CMS provider to get the new company website up and running. The day after the site went live it was time to get reports in place.
Today when I was doing some competitive research I found an auto dealership website with schema markup.
I have written two posts about rich snippets or schma for car dealerships (http://defoenet.com/2013/08/why-use-schema-for-products/ , http://defoenet.com/2013/12/schema-car-dealerships/). Today there is a great post from Search Engine Land titled Google Tests Product Images Within Organic Listings. As I get ready to switch the CMS that one of our dealership websites is on it has me once again wishing that there was a website provider in this industry that included rich snippets within the inventory pages code. Perhaps the new CMS provider will give me the tools to be able to include my own code to make this possible . . . but I’m…
I was thinking about Schema again today while reading a very (or should I say unbelievably) basic post about car dealers SEO. The blog post was stuff that anyone who has run a website for more than a few months should know.
Yesterday I was watching a webinar on best online marketing practices. Every once and a while there is something that really confounds me. The person giving the webinar mentioned that using an 800 number in your emails is a spam trigger. I use toll-free numbers for everything. My assumption is that customers like it because they don’t have to pay for a long distance call. Perhaps my thinking about toll-free numbers is antiquated with so many people not having a land line and mostly calling from cell phones. But a spam filter? Really? I realize that companies use toll-free numbers…
Sometimes the results are just way off and it makes me wonder.