blog, Uncategorized, Web Marketing

Quality Landing Page?

Going over my statistics for CPC advertising I have a few questions rolling around in my head. Are the experts lying? Am I reading my statistics wrong? Is the automotive retail online customer so completely different than all other online shoppers? Why these questions?  Because my CPC or search advertising analytics don’t match what the experts tell me. How so? When I create a search ad, let’s say for the Buick Regal, to improve my quality score I don’t land the customer into my home page but into my inventory.  Because after all if someone is searching for a Buick…

blog, Uncategorized, Web Marketing

Scion FR-S Lease Advertising

This morning I got an email from my Scion rep and there was an incentive put out for the FR-S for Labor Day.  And for the first time since the car was introduced Labadie Scion had 2 Scion FR-S’ on the lot ready for sale.  So it was a perfect time to create some online ads.  I wanted the ads to be simple, highlight the car and show the offer.  Here are the ads I created: And I also created a text search ad: 2013 Scion FR-S LabadieScion.com $287 per month for 36 months Your Scion No Haggle No Hassle…