When you are called upon to write website updates all day long ones creativity is sometimes lacking.  This is where a book that arrived on my desk today comes in handy.  A few weeks ago I was going through a creative dry spell and did what most people do – started searching on google.  I found a this book, Phrases that Sell, by accident.  Only seeing a few pages of the book I was intrigued.  Managing the business development center for a auto dealership group I figured this would be a great reference book to have in our office.

 

The book is laid out in a very orderly way and is easy to use.  Following are a few examples:

Chapter 3 – Descriptive Qualities/Products and Services, under the section “Credibility” here are a few idea starters:

• A proven leader
• Proudly made in the U.S.A.
• The proven name in _____
• Trust our experience
• Find out why our customers return again and again

How about a few under the section “Fun, Fun, Fun”:

• Looking for a big thrill?
• Pleasure beyond expectation
• Get the most out of life

These may not be ground breaking . . . but they work.  And the point is to be able to spur your creativity.  Now that I have this book I can throw away my folder of direct mail that I’ve been saving to look at for word tracks.  This book makes marketing phrase creativity a lot easier!

Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas