I would love to say that I have thousands of Twitter followers and hundreds of friends on Facebook and that I’m a social media marketing aficionado.  Truth is that I have a lot of knowledge that I’m experimenting with.

This brings me to url shortening. I have been using websites to shorten my url’s for posting on Twitter and Facebook for a while.  These are great and I can see in my website stats that it generates some traffic.  But I wasn’t sure if my efforts were really being rewarded.  I kept seeing bit.ly used by people who were SEO and industry leaders but never checked it out . . . until now.

So I tried out bit.ly and see why people love it.  In one word – statistics! It’s great! I can see how many times my link was clicked and what site it was clicked from.  Any true website marketer is a stats junkie and bit.ly gives you your daily fix!

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