For 2015 Toyota completely redesigned the Camry. Labadie had just gotten their first one on the lot. I was about to create some banner ads and upload them to Adwords when I realized that a landing page was never created. So the gathering of information for the landing page begun. Creating a landing page isn’t hard, I’ve been creating these things for (holy crap just realized) 20 years. The problem is that the CMS (content management system) that the Toyota dealership uses is very limited. There is so much information about any one vehicle and trying not to make a…
I had been working for months with a CMS provider to get the new company website up and running. The day after the site went live it was time to get reports in place.
Don’t you love a more homemade pizza rather than the chain store stuff? Me too. That is why I find it irritating that Milano’s Pizza still doesn’t have their menu online. Well they do have a Facebook page with an image of the menu that is so small you can’t read it. A while back I offered to create a website for them and was told that they already have someone doing it. Well . . . here we are months later and still no website. The past few times I was there they didn’t have any menus available. This…
Is now the time to finally shed the one-size-fits-all marketing strategy and focus on the individual consumer? Your customer thinks so!
Today when I was doing some competitive research I found an auto dealership website with schema markup.
I have written two posts about rich snippets or schma for car dealerships (http://defoenet.com/2013/08/why-use-schema-for-products/ , http://defoenet.com/2013/12/schema-car-dealerships/). Today there is a great post from Search Engine Land titled Google Tests Product Images Within Organic Listings. As I get ready to switch the CMS that one of our dealership websites is on it has me once again wishing that there was a website provider in this industry that included rich snippets within the inventory pages code. Perhaps the new CMS provider will give me the tools to be able to include my own code to make this possible . . . but I’m…
I was thinking about Schema again today while reading a very (or should I say unbelievably) basic post about car dealers SEO. The blog post was stuff that anyone who has run a website for more than a few months should know.
Sometimes it takes me a little time to catch on to some stuff like getting good analytics on website visitor clicks.
Since signing up for the Adobe Create Could I figured I would play with Muse. It because apparent that it was going to be difficult to incorporate structured data into the site.
Trying to modify the StudioPress Minimum theme proved to be a bit of a task.