I architected and developed a comprehensive inventory management SaaS platform designed to operate as both a stand-alone solution and a seamless integration with ProcessPro CRM. The system transforms raw dealership inventory data into a strategic business intelligence tool, enabling dealers to maximize marketing effectiveness and optimize pricing strategies.

I designed a robust data pipeline that automatically imports inventory from dealership accounting systems (DMS) on a scheduled basis, then enriches the data by integrating multiple third-party data sources. I architected and implemented RESTful API integrations with industry-leading valuation and data providers including Carfax for vehicle history reports, Kelly Blue Book (KBB) for current market valuations, and NADA Guides for comprehensive vehicle pricing data. These integrations pull real-time vehicle specifications, market valuations, competitive analysis data, and vehicle history information to enhance inventory records. The system also integrates with additional data providers to ensure comprehensive coverage of vehicle information and current market pricing. This data enhancement process enables dealers to make informed pricing decisions based on accurate, up-to-date market valuations and complete vehicle history. The enriched data is then systematically exported to multiple marketing channels and platforms, ensuring consistent inventory representation across all dealer touchpoints.

I built sophisticated analytical tools that evaluate competitive inventory positioning within the dealership's market area, providing data-driven insights for pricing and valuation decisions. I also developed a comprehensive reporting suite with real-time statistics that measure marketing performance, with integrated inline editing capabilities that allow dealers to make quick adjustments directly within reports to optimize their marketing strategies.

The system architecture supports high-volume data processing with reliable daily synchronization, ensuring data accuracy and system availability for critical business operations.